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Buy n Large
The Buy n Large Corporation, often shortened to BnL Corp., is a multinational technology conglomerate within the WALL•E universe. WALL•E himself was manufactured by Buy n Large. To promote the film, Disney created a Buy n Large domain and built a viral website for marketing purposes. The domain now redirects visitors to the official Disney Movies page for WALL•E.
| Buy N Large | |||||||
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| General Information | |||||||
| Origin | WALL-E | ||||||
| Creator | Pixar | ||||||
| First Appearance | WALL-E | ||||||
| Time Period | Varies on movie | ||||||
| Homeworld | Earth | ||||||
| Residence | Buckingham Palace, BnL Headquarters, BnL Regional Office for the Americas | ||||||
| Language | All Languages | ||||||
| Organization Type | Multinational Technology Conglomerate | ||||||
| Age | Over 900 years old | ||||||
| Members | WALL-E Robots, Over half a million automated BnL robot hospitality units, Beauty Bots, Education Bots, Sport Bots, Maintenance Bots, Central Axim Command Intelligence Key Security Bots, BNL Autopilot | ||||||
| Leader | Shelby Forthright | ||||||
| Hierarchy | Typical Business Hierarchy | ||||||
| Base of Operations | Over 2 million holy owned subsidiaries, governmental bodies, and healthcare centers | ||||||
| Affiliations | Multiple Corporations Owned Under It, The Axiom | ||||||
| Enemies | None notable | ||||||
| Status | Active | ||||||
| Alignment | Lawful Neutral | ||||||
Background
| This dropdown contains the synopsis of Buy n Large’s story. Read at your own risk as you may be spoiled otherwise! |
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According to The History of Buy n Large, the corporation began as a frozen yogurt maker operating under the name Buy Yogurt. The business later acquired Large Industries, a men's suit company. The merged entity became an internet marketing service corporation called Buy 'n Large, originally spelled with an apostrophe before the "n." The founding date of Buy Yogurt and the date of its acquisition of Large Industries are both unknown. However, by 2057, as shown on the Buy n Large website, the conglomerate had become a global leader in aerospace, agriculture, construction, consumer goods, corporate grooming, earth transport, electronics, energy, engineering, finance, food services, fusion research, government, hydro-power, infrastructures, inventions, media, medical science, mortgage loans, pet care, pharmaceuticals, psychotherapies, ports and harbors, real estate, repairs, retail, robotics, science and health, space, storage, super centers, super grids, travel services, utilities, and watermills. The corporation's influence extended to other companies as well, with many businesses apparently seeking to be bought out by BnL, such as Headr Inc., which gave BnL control over global news headlines. After BnL took over the government, its logo was added to the flags of countries around the world. Buy n Large continued expanding its control to the point that by 2105, it had over two million wholly owned subsidiaries, governmental bodies, and health care centers. It had become a world leader in every conceivable field, including world leadership itself. Control over world governments was overseen by a global CEO, a position held by Shelby Forthright at the time. A board of directors also approved Operation Cleanup. By granting the entire population of Earth—over 200 billion people, as shown in a newspaper—"the right to spend," humanity entered a state of mass consumerism that covered the planet in unrecycled refuse. By the time of WALL•E, Buy n Large had built the Axiom, an executive starliner, among thousands of others whose names are unknown, as a temporary refuge outside Earth while millions of WALL•E units and a smaller number of massive mobile incinerators attempted to clean the planet. The cruise was originally intended to last only five years, until the BnL CEO declared Earth unable to support life due to extreme toxicity. The Axiom and the other starliners were forced to remain in space under Directive A-113. After Buy n Large officially abandoned Earth in 2110, Shelby Forthright and all other humans supervising the cleanup shut everything down and left. By the time of the story in WALL•E, Buy n Large no longer exists as a functioning corporation. Its presence remains everywhere on Earth, the Axiom, and presumably all the other starliners, but since the death of Shelby Forthright and his generation, it no longer truly exists in a corporate sense. All Buy n Large activity on the Axiom continues exactly as it did 700 years earlier, with the same advertisements, but the corporation is simply running on a defunct, automated cycle maintained by robots. Babies are taught that Buy n Large is their "very best friend," BnL logos appear on everything, and automated announcements about the company still play. The holographic advertisements still urge people to consume and shop, but humans no longer consume since there are no actual products to buy and no money to use. It is unknown whether the humans are aware of what Buy n Large did in history. |
Members
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The Entire World -
All Governments
General Information
Company Name: Buy N Large
Original Name: Buy Yogurt[1]
Origin: WALL-E
Greater Franchise: Pixar
First Appearance: WALL-E
Latest Appearance: Elio
Company: Disney
Creator: Pixar
Time Period: Varies on movie (Buy N Large first appearance was in WALL-E which takes place in 2805[3])
Timeline: Varies on Movie (Some movies in Pixar are within the same timeline while others are in different timelines, yet Buy N Large always exist as a company in them)
Homeworld: Earth
Residence: Buckingham Palace, BnL Headquarters, BnL Regional Office for the Americas
Story Role: Background Entity
Legacy: Global Legacy (Due to acquiring oer 2 million holy owned subsidiaries, governmental bodies, and healthcare centers[1], Buy N Large is the world leader in every conceivable field including world leadership[1]. Buy N Large got so popular that it made the Axiom to allow all people to leave the planet Earth[2])
Influence: Event Influence (BnL is the embodiment of large corporations which consumerism leads to people having the Earth cover the planet in trash)
Language: All Languages
Organization Type: Multinational Technology Conglomerate
Age: Over 900 years old (Buy N Large has existed since the 1950s, while WALL-E takes place in 2805)
Members
- WALL-E Robots[1]
- Over half a million automated BnL robot hospitality units[1]
- Central Axim Command Intelligence Key Security Bots[1]
- BNL Autopilot[1]
Leader: Shelby Forthright[2] (BnL CEO)
Hierarchy: Typical Business Hierarchy
Base of Operations: Over 2 million holy owned subsidiaries, governmental bodies, and healthcare centers[1]
Affiliations: Multiple Corporations Owned Under It (One of its first acquires was Large Industries[1]), The Axiom
Enemies: None notable
Status: Active
Alignment: Lawful Neutral (Buy N Large is unintentionally the reason behind why the entire Earth has turned to trash and humanity has become fat and lazy on The Axiom. However the reason they got people on the Axiom was to attempt operation Cleanup on the Planet Earth[1])
Protection Level: Global Protectors (Did a corporate initiative called "operation cleanup" to try and fix the entire planet while helping people off the planet[1])
Threat Level: Global Threat (Due to their constant use of consumerism they unintentionally got the entire planet unsuitable for life[1])
Codex Statistics
Tier: Up to 7-A with Technology & Preparation
Cardinality: Finite
Dimensionality: 3-D
Attack Potency: Up to Metropolis level with Technology & Preparation (Due to acquiring oer 2 million holy owned subsidiaries, governmental bodies, and healthcare centers[1], Buy N Large is the world leader in every conceivable field including world leadership giving them access to all governments equipment[1], with the most powerful weapon currently being the Tsar Bomba, with a 50 megatons of TNT yield)
Travel Speed: Up to Supersonic with land vehicles (Some of the fastest land vehicles break the sound barrier[4]), Up to High Hypersonic+ Flight speed (Some of the fastest aircrafts reach air speeds of 17,540 mph or Mach 22), Faster Than Light with The Axiom (The Axiom is capable of super luminal starflight by independently articulated flick and flare booster mass drivers[1])
Attack Speed: Up to Supersonic with Firearms, High Hypersonic to Massively Hypersonic with Missiles (The fastest missiles exceed 20 times the speed of sound to higher[5]), Speed of Light with Lasers (There exists laser weapons that travel at the speed of light)
Stamina: Limitless with its robots (The Robot Hospitality units see to the guest needs 25 hours a day[1])
Range: Up to Planetary (Due to acquiring oer 2 million holy owned subsidiaries, governmental bodies, and healthcare centers[1], Buy N Large is the world leader in every conceivable field including world leadership giving them access to all governments equipment[1])
Intelligence: Supergenius Intelligence (Some of Buy N Large's top people created The Axiom[1] a second generation General Dynamics type 3 hull configuration made of a patented nuclear embedded positronium alloy[1] capable of super luminal starflight by independently articulated flick and flare booster mass drivers[1])
Knowledge: Master level
Powers and Techniques
- Preparation
- Some of Buy N Large's top people created The Axiom[1] a second generation General Dynamics type 3 hull configuration made of a patented nuclear embedded positronium alloy[1] capable of super luminal starflight by independently articulated flick and flare booster mass drivers[1].
- Did a corporate initiative called "operation cleanup" to try and fix the entire planet while helping people off the planet[1].
- Due to acquiring oer 2 million holy owned subsidiaries, governmental bodies, and healthcare centers[1], Buy N Large is the world leader in every conceivable field including world leadership giving them access to all governments equipment[1].
- Social Influencing (Buy N Large is the world leader in every conceivable field including world leadership giving them access to all governments equipment being loved planet-wide[1])
- Faster Than Light (The Axiom is capable of super luminal starflight by independently articulated flick and flare booster mass drivers[1])
- Flight
- Flight
Locations
Buckingham Palace
- Description: A palace in London purchased by Buy n Large to use as its Worldwide Office.
- Usage: Serves as BNL's Worldwide Office.
- Function: Houses BNL's worldwide operations.
BnL Headquarters
- Description: The Buy n Large headquarters in the US, located in New Jersey at Buy n Large Towers, 1 Buy n Large Plaza, BnL Ave. 08012, USA. The listed 08012 zip code corresponds to the Philadelphia/Camden suburb of Blackwood.
- Usage: Serves as BNL's headquarters in the United States.
- Function: Houses BNL's main US operations.
BnL Regional Office for the Americas
- Description: A regional office located in Largefield, NJ (08657). The zip code for this office is fictitious.
- Usage: Serves as BNL's regional office for the Americas.
- Function: Houses BNL's regional operations for the Americas.
Equipment
Axiom
- Description: A spacecraft used by Buy n Large to evacuate humanity from Earth after the planet was ruined. It is noted that the Axiom first left on its voyage in 2105, and during the events of WALL-E it is on its 700th anniversary.
- Usage: Used by BNL to take humans into outer space after the destruction of Earth, serving as their off-world home.
- Function: Flies into a different galaxy after 700 years. Its warp drive function can take it back to Earth from a different galaxy in a short timeframe, granting Faster Than Light spaceflight.
Other
Tactics: Buy N Large due to being a massive corporation finds ways to acquire profits and drive up their gain.
Weaknesses: Due to their immense greed, they indirectly cause harm to themselves and others, such as how they believed they destroyed the Earth beyond repair.
Trivia
- Andrew Stanton, in a commentary on the WALL•E DVD, stated that his inspirations for Buy n Large were large corporations and how some people let consumerism govern how they run their lives. He stated that the people at Pixar had always pictured WALL•E as "a trash compactor" when the idea for the movie was first discussed. He reverse-engineered the idea of why WALL•E was cleaning up the planet and why the Earth was covered in trash, and the idea of what if a company was the government. According to the commentary, one of the artists, Teddy Newton, came up with the term "Buy n Large Corporation." Stanton was intrigued by the term and was able to truncate it to the acronym BnL, which "tripped off the tongue real easily."
- Pixar launched a website for Buy n Large on July 25, 2007, to promote the movie WALL•E. At the time, it was the world's largest and most extensive viral marketing website. The site described WALL•E's universe and offered access to a real store through Zazzle.com where Buy n Large products, mostly apparel, could be purchased online.
- The Buy n Large website, BnL store on Zazzle, BnL World News, and the BnL Disclaimer are no longer online and now simply redirect to the official Disney Movies website. The original Buy n Large website has also been removed, though a video promoting Buy n Large was posted to advertise the site. More recently, the link has allowed full access to the website.
- The website contains various Easter Eggs.
- In Buy n Large's news section, in the "Sound and Fury of Corp. Punk" article, Re-Fi's next tour is called the "Hostile Takeover" tour. This could reference Chick Hicks' main sponsor, Hostile Takeover Bank, from Pixar's Cars.
- In Buy n Large's news section, in the "G8 Now Becoming The Big One" article, the name "The Big One" references the Michael Moore film about huge companies called The Big One. This could also reference the rocket that Sid Phillips mail-orders in Toy Story.
- In Buy n Large's news section, in the "BnL Economics Wins Award" article, "Isotope & Cockroach" were described as being placed in a "colorful, pleasing underwater world." This is probably a reference to Finding Nemo.
- In Buy n Large's news section, in the "4D Film Announced" article, "Pix-Vue" is the name of the movie company, which is also a reference to Pixar's name. Incidentally, Pix-Vue also has its studio in Emeryville, where Pixar is located.
- On the Annual Report 2 ad that appears on Buy n Large's website, Brad Lewis, who was the producer for Ratatouille, is the producer. Woody Gusteau Mandrews is a reference to Toy Story (Sheriff Woody) and Ratatouille (Auguste Gusteau). Mike Sulley as the screenplay writer is a reference to Monsters, Inc. (Mike Wazowski and James P. Sullivan). "Mandrews" references Mark Andrews, the story supervisor of The Incredibles.
- Buy N Large makes multiple appearances throughout Pixar's media:
- In Rescue Squad Mater, various logos appear in the auxiliary utensils when Lightning McQueen is taken to the hospital.
- In Tokyo Mater, various logos appear in the background advertising "Lugnut in a cup" on the streets of Tokyo.
- In Toy Story 3, various logos appear on Buzz Lightyear's batteries as "BnL Alkaline." This same cameo also appeared in the video game on the level of Bonnie's house.
- In A Day in the Life of John Lasseter, a logo appears on a whiteboard in the Animation Department.
- In Small Fry, a logo appears on a vending machine as "BnL Burst."
- In Toy Story of Terror!, a logo appears in the background advertising "BnL Card Plus" in the door window of the Sleep Well Motel.
- In Cars 3, a logo appears in a racing stadium and in the final credits as "BnL Raceway."
- In Toy Story 4, a logo appears on Bo Peep's car batteries.
- In LEGO The Incredibles, a logo appears in a coffee shop on the streets of Metroville.
- In Logorama, a logo appears as a circular building along with many other logos from different companies. So far, it is the only production that does not belong to either Pixar or Disney in which BnL appears.
- In Elio, a logo appears on the LOREM poster in Elio Solis' bedroom.
Gallery
Battle Records
None.
None.
None.
References
- ↑ 1.00 1.01 1.02 1.03 1.04 1.05 1.06 1.07 1.08 1.09 1.10 1.11 1.12 1.13 1.14 1.15 1.16 1.17 1.18 1.19 1.20 1.21 1.22 1.23 1.24 1.25 1.26 1.27 1.28 1.29 1.30 1.31 1.32 BNL Promotional Videos | WALL·E
- ↑ 2.0 2.1 2.2 WALL-E: Axiom Commercial
- ↑ It's noted that the Axiom is on its 700th anniversary during the events of WALL-E, and the Axiom first left on its voyage in 2105
- ↑ The FASTEST Cars in History - Top 5 Official Land Speed Records
- ↑ The 20 Fastest Missiles in the World Right Now (2026)
